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📈 METHODOLOGY

For this overview of Netflix audiences, I use millions of CVE, or Complete Viewings Equivalents. I divide the viewing hours from the Netflix Top 10 and Engagement Reports by the duration of the titles to compare programs of different lengths released on different dates. This is not an audience count in terms of viewers, but an arbitrary indicator also used by Netflix since June 2023 under the name “views”.

For this specific study, I focused only on a selection of films and series released during the first week of 2023, 2024, and 2025, which provide meaningful viewing milestones every six months. I selected titles that were successful enough to appear in the weekly Netflix Top 10 upon their release, thus giving me a starting point.

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