📈 Methodology used in this analysis:
The data in this Streaming Report covers only the U.S. territory and is expressed in Millions of CVE (Complete Viewings Equivalent), calculated by dividing total minutes viewed (as published by various sources) by the runtime of each film or series.
Data is sourced from two audience measurement firms: Nielsen and Luminate.
2025 was the first year for which I had access to weekly Top 10 rankings from both Luminate and Nielsen, enabling a clear overview of the most successful streaming programs in the U.S. last year.
I’ll begin with a brief methodological reminder, as some may be surprised not to see KPop Demon Hunters, by far the most-watched film on U.S. streaming platforms in 2025, anywhere in the rankings. I chose to analyze only the first 14 days after release for this study, and KPop Demon Hunters exploded in viewership well beyond that window, so it doesn’t appear in the Top 10s under such a short timeframe. KPop Demon Hunters is truly an exceptional case, unprecedented in scale. While the first 14 or 28 days usually suffice to gauge a title’s success, exceptions exist, and this year, KPop Demon Hunters was the prime example.
Now that’s clarified, let’s begin with Nielsen!
