📈 Methodology used in this report.

Metric used : Millions of EVCs, or Completed Viewings Equivalents, over the first 14 days after release. I divide the hours viewed (from Monday to Sunday of the previous week, across 192 countries) from Netflix’s Top 10 charts by the running time of each title. This is not an audience figure measured in viewers, but an arbitrary indicator, also used by Netflix since June 2023 under the label “views.” To learn more about my methodology, read this article.

Limitations: No streaming audience measurement is perfect. In particular, this year a film like KPop Demon Hunters did something no other film had done before: it launched modestly and then gained momentum over the following weeks before becoming a global phenomenon and finishing at number one in Netflix’s all-time Top 10, which tracks the first 91 days. However, over its first 14 days, it doesn’t even make the Top 10, despite ultimately being by far the most-watched film on Netflix this year. I could have used longer time frames, such as the first 91 days, but in that case I would have no data for the vast majority of titles. So I’m sticking with the first 14 days, while making it clear that this is an extremely rare, indeed unique, case that also highlights the limits of my methodology.