I spent my two-week vacation compiling annual streaming viewership summaries in the U.S. for the Patreon shop, and while doing so, I realized that Disney+ films and series have been ranking lower and lower in the charts over the years. That gave me the idea to take a broader look at the trend in a more detailed article. Earlier this year, I published a study on the struggles of Marvel and Star Wars series and films on Disney+, which you can read here, and as we’ll see, the two are closely connected.

Let’s not beat around the bush: there has indeed been a very noticeable drop in viewership on Disney+. I can only analyze this decline through the lens of U.S. Nielsen data, with all the gaps and limitations that come with it, but that won’t stop us from taking a closer look at the issue.